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'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
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- Title
- Principles of marketing
- Language
- English
- Authors
- Philip Kotler, Gary Armstrong
- Publisher
- Pearson
- Released
- 2012
- Format
- Paperback
- ISBN10
- 027375243x
- ISBN13
- 9780273752431
- Category
- Marketing and PR
- Description
- 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.