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Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
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Principles of Marketing, Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
- Language
- Released
- 1999
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- (Paperback)
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- Language
- English
- Publisher
- Prentice-Hall
- Released
- 1999
- Format
- Paperback
- ISBN10
- 0132622548
- ISBN13
- 9780132622547
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, References & Manuals, School, Marketing & Sales
- Rating
- 4.15 out of 5
- Description
- Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.