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Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.
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Corporate Creativity, Susan Stern, Alan G. Robinson
- Language
- Released
- 1997
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- (Paperback)
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- Title
- Corporate Creativity
- Language
- English
- Authors
- Susan Stern, Alan G. Robinson
- Publisher
- Berrett-Koehler Publishers
- Released
- 1997
- Format
- Paperback
- ISBN10
- 1576750094
- ISBN13
- 9781576750094
- Series
- Rating
- 3.45 out of 5
- Description
- Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.