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Corporate Creativity

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3.5
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Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.

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Corporate Creativity, Susan Stern, Alan G. Robinson

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Released
1997
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(Paperback)
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41 Ratings

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