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An introduction to strategic management, this book incorporates three themes throughout each chapter: globalization, the natural environment and technology. It focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation.
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Strategic management, Fred R. David
- Language
- Released
- 1997
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Strategic management
- Language
- English
- Authors
- Fred R. David
- Released
- 1997
- Format
- Hardcover
- ISBN10
- 013486011X
- ISBN13
- 9780134860114
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, References & Manuals, Marketing & Sales, Management & HR, University, College
- Rating
- 4 out of 5
- Description
- An introduction to strategic management, this book incorporates three themes throughout each chapter: globalization, the natural environment and technology. It focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation.