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All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
Publication
Book purchase
Marketing Management, Philip Kotler
- Language
- Released
- 2009,
- Book condition
- Good
- Price
- €5.41
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- Title
- Marketing Management
- Language
- English
- Authors
- Philip Kotler
- Publisher
- Pearson Education India
- Publisher
- 2009
- Format
- Paperback
- ISBN10
- 813171683X
- ISBN13
- 9788131716830
- Category
- Business and Economics
- Description
- All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.