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- 1022 pages
- 36 hours of reading
More about the book
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
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Marketing management, Philip Kotler
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Hardcover)
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