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Kotler and Keller set the standard in the marketing management discipline and continue to provide up-to-date content and examples which reflect the latest changes in marketing theory and practice.
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Marketing Management, Philip Kotler, Kevin Lane Keller
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing Management
- Language
- English
- Authors
- Philip Kotler, Kevin Lane Keller
- Publisher
- Prentice Hall
- Released
- 2012
- Format
- Hardcover
- ISBN10
- 0132102927
- ISBN13
- 9780132102926
- Category
- Other textbooks, Marketing and PR
- Description
- Kotler and Keller set the standard in the marketing management discipline and continue to provide up-to-date content and examples which reflect the latest changes in marketing theory and practice.