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- 657 pages
- 23 hours of reading
More about the book
Kotler and Keller set the standard in the marketing management discipline and continue to provide up-to-date content and examples which reflect the latest changes in marketing theory and practice.
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Marketing Management, Philip Kotler, Kevin Lane Keller
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing Management
- Language
- English
- Authors
- Philip Kotler, Kevin Lane Keller
- Publisher
- Prentice Hall
- Released
- 2012
- Format
- Hardcover
- Pages
- 657
- ISBN10
- 0132102927
- ISBN13
- 9780132102926
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, University Textbooks, Marketing & Sales, Professional Literature, Marketing and PR, Studying, Business Economics
- First published
- 1994
- Original title
- Marketing management
- Rating
- 4.05 out of 5
- Description
- Kotler and Keller set the standard in the marketing management discipline and continue to provide up-to-date content and examples which reflect the latest changes in marketing theory and practice.