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All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
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Marketing management, Philip Kotler, Kevin Lane Keller
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing management
- Language
- English
- Authors
- Philip Kotler, Kevin Lane Keller
- Publisher
- Pearson Prentice Hall
- Released
- 2009
- Format
- Hardcover
- ISBN10
- 0136009980
- ISBN13
- 9780136009986
- Category
- Marketing and PR
- Description
- All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.