Parameters
- 815 pages
- 29 hours of reading
More about the book
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Book purchase
Marketing management, Philip Kotler, Kevin Lane Keller
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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