Parameters
- 784 pages
- 28 hours of reading
More about the book
This book covers all the topics an informed marketing manager needs to understand: the major issues in strategic, tactical, and administrative marketing.
Book purchase
Marketing management, Philip Kotler
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
Payment methods
We’re missing your review here.