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This book covers all the topics an informed marketing manager needs to understand: the major issues in strategic, tactical, and administrative marketing.
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Marketing management, Philip Kotler
- Language
- Released
- 2000
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- Title
- Marketing management
- Language
- English
- Authors
- Philip Kotler
- Publisher
- Prentice-Hall
- Released
- 2000
- ISBN10
- 0130122173
- ISBN13
- 9780130122179
- Category
- Marketing and PR
- Description
- This book covers all the topics an informed marketing manager needs to understand: the major issues in strategic, tactical, and administrative marketing.