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- 784 pages
- 28 hours of reading
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This book covers all the topics an informed marketing manager needs to understand: the major issues in strategic, tactical, and administrative marketing.
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Marketing management, Philip Kotler
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing management
- Language
- English
- Authors
- Philip Kotler
- Publisher
- Prentice-Hall
- Released
- 2000
- Format
- Hardcover
- Pages
- 784
- ISBN10
- 0130122173
- ISBN13
- 9780130122179
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, University Textbooks, Marketing & Sales, Professional Literature, Marketing and PR, Studying, Business Economics
- First published
- 1994
- Original title
- Marketing management
- Rating
- 4.05 out of 5
- Description
- This book covers all the topics an informed marketing manager needs to understand: the major issues in strategic, tactical, and administrative marketing.