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- 872 pages
- 31 hours of reading
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Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
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Global Marketing, Svend Hollensen
- Language
- Released
- 2017
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Global Marketing
- Language
- English
- Authors
- Svend Hollensen
- Publisher
- Pearson
- Released
- 2017
- Format
- Paperback
- Pages
- 872
- ISBN10
- 1292100117
- ISBN13
- 9781292100111
- Series
- Rating
- 3.4 out of 5
- Description
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field