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Blue Ocean Strategy

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Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential

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Blue Ocean Strategy, W. Chan Kim, Renée Mauborgne

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Released
2001
product-detail.submit-box.info.binding
(Paperback),
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Damaged
Price
€4.96

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Language
English
Released
2001
Format
Paperback
ISBN10
7810830198
ISBN13
9787810830195
Series
First published
2005
Original title
Blue Ocean Strategy
Rating
4 out of 5
Description
Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential