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More about the book
Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential
Book purchase
Blue Ocean Strategy, W. Chan Kim, Renée Mauborgne
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Damaged
- Price
- €4.96
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- Title
- Blue Ocean Strategy
- Language
- English
- Authors
- W. Chan Kim, Renée Mauborgne
- Publisher
- Harvard Business School
- Released
- 2001
- Format
- Paperback
- ISBN10
- 7810830198
- ISBN13
- 9787810830195
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Management & HR, Leadership, Entrepreneurship, Strategy
- First published
- 2005
- Original title
- Blue Ocean Strategy
- Rating
- 4 out of 5
- Description
- Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential






