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More about the book
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
Book purchase
Ogilvy on Advertising, David Ogilvy
- Language
- Released
- 2023
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Very Good
- Price
- €10.99
Payment methods
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- Language
- English
- Authors
- David Ogilvy
- Publisher
- Welbeck Publishing Group
- Released
- 2023
- Format
- Paperback
- Pages
- 288
- ISBN10
- 1802794964
- ISBN13
- 9781802794960
- Series
- Tags
- Non-Fiction, Social Sciences, Textbooks, Business, Self-Help, Psychological Topics, Psychology, Professional Literature, Entrepreneurship, Writing, Communication, Advertising and Promotion
- First published
- 1983
- Original title
- Ogilvy on Advertising
- Rating
- 4.15 out of 5
- Description
- Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.