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Identifies the fastest growing markets; discusses recession strategies, consumers, targeted prospects, and management; and furnishes sections on Internet marketing, the use of new technologies, and cultivating repeat business.
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Guerrilla Marketing, Jay C. Levinson
- Language
- Released
- 1997
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- (Paperback)
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- Title
- Guerrilla Marketing
- Language
- English
- Authors
- Jay C. Levinson
- Publisher
- Addison-Wesley
- Released
- 1997
- Format
- Paperback
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Marketing & Sales, Entrepreneurship, Marketing and PR, Money
- First published
- 1994
- Original title
- Guerilla Marketing
- Rating
- 3.95 out of 5
- Description
- Identifies the fastest growing markets; discusses recession strategies, consumers, targeted prospects, and management; and furnishes sections on Internet marketing, the use of new technologies, and cultivating repeat business.