Guerrilla marketing

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Jay C. Levinson

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The bestselling business classic that started a marketing revolution when it was first published in 1983. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.

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Guerrilla marketing, Jay C. Levinson

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Released: 1998
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Title: Guerrilla marketing
Language: English
Authors: Jay C. Levinson
Released: 1998
Format: Paperback
ISBN10: 0395906253
ISBN13: 9780395906255
Tags: Non-Fiction, Business and Economics, Self-Help & Motivation, Business & Trading, Economics, Management, Marketing and PR, Money, Entrepreneurship
First published: 1994
Original title: Guerilla Marketing
Rating: 4.35 out of 5
Description: The bestselling business classic that started a marketing revolution when it was first published in 1983. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.