Parameters
- 226 pages
- 8 hours of reading
More about the book
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
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Guerrilla Marketing, Jay C. Levinson
- Language
- Released
- 1988
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Guerrilla Marketing
- Language
- English
- Authors
- Jay C. Levinson
- Publisher
- Houghton Mifflin Company
- Released
- 1988
- Format
- Paperback
- Pages
- 226
- ISBN10
- 0395383145
- ISBN13
- 9780395383148
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Marketing & Sales, Entrepreneurship, Marketing and PR, Money
- First published
- 1994
- Original title
- Guerilla Marketing
- Rating
- 3.95 out of 5
- Description
- When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.