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Hundreds of ideas for reaching and keeping the fastest-growing markets in the 90s, marketing during a recession, what consumers in the 90s care most about, how to use the technological explosion for bigger profits, and management lessons for the 21st century
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Guerrilla Marketing, Jay C. Levinson
- Language
- Released
- 1993
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Guerrilla Marketing
- Language
- English
- Authors
- Jay C. Levinson
- Publisher
- Mariner Books
- Released
- 1993
- Format
- Paperback
- ISBN10
- 0395644968
- ISBN13
- 9780395644966
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Marketing & Sales, Entrepreneurship, Marketing and PR, Money
- First published
- 1994
- Original title
- Guerilla Marketing
- Rating
- 3.95 out of 5
- Description
- Hundreds of ideas for reaching and keeping the fastest-growing markets in the 90s, marketing during a recession, what consumers in the 90s care most about, how to use the technological explosion for bigger profits, and management lessons for the 21st century