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Parameters
- 904 pages
- 32 hours of reading
More about the book
How do we get you moving? By placing you–the customer–in the driver’s seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
Book purchase
Marketing 7th Edition, Philip Kotler, Linden Brown, Stewart Adam, Suzanne Burton, Gary Armstrong
- Language
- Released
- 2006
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- Language
- English
- Publisher
- Pearson
- Released
- 2006
- Pages
- 904
- ISBN10
- 0733975771
- ISBN13
- 9780733975776
- Series
- First published
- 1999
- Original title
- Marketing: An Introduction
- Rating
- 4.15 out of 5
- Description
- How do we get you moving? By placing you–the customer–in the driver’s seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.