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Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy.
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The strategy and tactics of pricing : a guide to profitable decision making, Thomas T. Nagle, Reed K. Holden
- Language
- Released
- 1995
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- Title
- The strategy and tactics of pricing : a guide to profitable decision making
- Language
- English
- Authors
- Thomas T. Nagle, Reed K. Holden
- Publisher
- Prentice Hall
- Publisher
- 1995
- ISBN10
- 0136693768
- ISBN13
- 9780136693765
- Category
- Business and Economics
- Description
- Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy.