Books by publisher Springer Gabler - bookbot.com

Explore the latest books of this year!

Total 140 titles

Sponsor- and country-related predictors of sponsorship effectiveness
Christian Lucas
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The end of branding
Marc Rutschmann
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Extending the boundaries of advertising
Ivana Bus ljeta Banks
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Vertical brand portfolio management
Diederich Bakker
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Decision support for crew rostering in public transit
Lin Xie
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Komplexitätsmanagement mit der K-Methode
Daniel Kossmann
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Integrated supply chain planning in chemical industry
Thomas Kirschstein
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Emergent collaboration infrastructures
Christian Reuter
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First-time-right procurement
Oliver Münch
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Staying the consumption course
Benjamin Krischan Schulte
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Lead markets in age-based innovations
Nils Levsen
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The influence of information order effects and trait professional skepticism on auditors’ belief revisions
Kristina Yankova
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Low-income consumers as a source of innovation
Aline Krämer
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User innovators in the silver market
Konstantin Wellner
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Valuing the innovation potentials of firms
Jan Buchmann
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The paradox of points
Sören Köcher
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Open innovation in R&D departments
Verena Nedon
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Interaktive Wertschöpfung durch Dienstleistungen
Manfred Bruhn
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Strategy tools as symbolic objects in managerial language games
Dragan Djuric
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The relevance of crowdfunding
Nadine Scholz
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Methodische Probleme in der empirischen Organisationsforschung
Stefan Liebig
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Job shop scheduling with consideration of due dates
Jens Kuhpfahl
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Use of market data in the recruitment of high potentials
Jan Posthumus
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The digital, the classic, the subtle, and the alternative
Peeter Verlegh
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Konstruktive Kontroverse in Organisationen
Albert Vollmer
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Ethik im Mittelstand
Ingo Gestring
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Value capture in disintegrated value chains
Alexander Hoffmann
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Essays on supply chain management in emerging markets
Micha Hirschinger
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Measuring technology maturity
Till Albert
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Multisensory impact of sport events
Thorsten Tham
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Data quality management with semantic technologies
Christian Fürber
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Corporate disclosures and financial risk assessment
Philipp Kissing
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The influence of culture and personality on customer satisfaction
Franziska Krüger
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Pharmaceutical advertising as a source of consumer self-empowerment
Isabell Koinig
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Nachhaltiges Entscheiden
Heinz Ahn
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Unit pricing
Lena Himbert
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Disclosure behavior of European firms around the adoption of IFRS
Michael H. R. Erkens
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Fostering innovation and entrepreneurship
Christian Schwarzkopf
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Identity-based brand management
Christoph Burmann
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Environmental policy and renewable energy equipment exports
Henning Diederich
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Managing intermittent demand
Torben Engelmeyer
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Achieving brand loyalty in China through after-sales services
Alexander Fraß
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Mit Innovationsmanagement zu Industrie 4.0
Peter Granig
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Pay variation in family firms
Jörg Schäfer
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Targeting using augmented data in database marketing
Bettina Hüttenrauch
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Mastering innovation in China
Joachim Jan Thraen
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The strategic role of software Customization
Matthias Bertram
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Internationales Management und die Grundlagen des globalisierten Kapitalismus
Stefan Eckert
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