Focusing on web application security, this book equips readers with the knowledge to create resilient web apps against potential attacks. It explores hacker motivations, introduces modern tools for identifying security vulnerabilities, and guides the establishment of a development lifecycle that prioritizes early detection of security issues.
Achieve End-To-End Customer Engagement in a Multichannel World
Focusing on enhancing customer experience, this practical guide offers actionable insights to transform your business throughout the entire value chain. It features 100 tips and real-world case studies from renowned brands like Amazon, Airbnb, and Uber, providing valuable lessons on effective customer engagement and satisfaction strategies.
Refocus on the customer to outstrip your competition and increase profitability, with invaluable insight into the direct correlation between customer-centricity and shareholder value, proven by today's most successful companies.
"Explores common attacks and vulnerabilities that web developers need to look out for. The first half of the book describes security concepts every developer should know ; the second half delves into individual vulnerabilities, such as SQL injection and cross-site scripting, offering real-world examples and code samples"
Introduction to Building a Financially-driven Value Proposition How Financially Quantified Value Propositions Will Make You Richer Quantifying the Emotional Element of Value Propositions What Exactly is a Financially Quantified Value Proposition? An Overview of the Process - Where to Start with Quantifiable Value Propositions Why it is Critical to Understand How Key Buying Decisions are Made For Which Key Accounts Should Value Propositions Be Developed? For Which Segments Should Value Propositions Be Developed?How to Identify Your Customers' Needs Before Creating a Value Proposition Understanding the Needs of Customer Segments to Quantify Your Value Proposition Determining Your Own Asset Base and Capabilities Before Creating a Value Proposition Creating and Financially Quantifying Your Value Proposition Delivering and Communicating Value (Des Evans, Man Truck and Bus UK Ltd) Developing and Presenting Value Propositions that Resonate with Customers (Todd Snelgrove, SKF) Value-Celling and How to Maximise Value-Creation in Supply Chains (Mark Davies, Segment Pulse Ltd) Financial Analysis, Value Quantification Tools and Financial Dashboards A Step-by-Step Summary of the Value Proposition Process
Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.
Understand the essentials of Key Account Management through this clear, concise and no-nonsense guide.
Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.