Sold out
Parameters
- 785 pages
- 28 hours of reading
More about the book
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Language
Book purchase
Principles of Marketing, Philip Kotler
- Language
- Released
- 2001
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Language
- English
- Authors
- Philip Kotler
- Publisher
- Prentice Hall
- Released
- 2001
- Format
- Hardcover
- Pages
- 785
- ISBN10
- 0130263125
- ISBN13
- 9780130263124
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, References & Manuals, School, Marketing & Sales
- Rating
- 4.15 out of 5
- Description
- 'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.