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Parameters
- 1022 pages
- 36 hours of reading
More about the book
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
Book purchase
Marketing management, Philip Kotler
- Language
- Released
- 2012,
- Book condition
- Good
- Price
- €3.19
Payment methods
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