Sold out
Parameters
- 889 pages
- 32 hours of reading
More about the book
The American edition of 'Marketing Management' is a leading marketing text because its content and organisation consistently reflect changes in marketing theory and practice. This European edition explores the challenges facing European marketing practitioners
Book purchase
Marketing management, Philip Kotler
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
Payment methods
We’re missing your review here.
- Title
- Marketing management
- Language
- English
- Authors
- Philip Kotler
- Publisher
- Pearson Prentice Hall
- Released
- 2009
- Format
- Paperback
- Pages
- 889
- ISBN10
- 0273718568
- ISBN13
- 9780273718567
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, University Textbooks, Marketing & Sales, Professional Literature, Marketing and PR, Studying, Business Economics
- First published
- 1994
- Original title
- Marketing management
- Rating
- 4.05 out of 5
- Description
- The American edition of 'Marketing Management' is a leading marketing text because its content and organisation consistently reflect changes in marketing theory and practice. This European edition explores the challenges facing European marketing practitioners