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All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
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Marketing management, Philip Kotler, Kevin Lane Keller
- Language
- Released
- 2005
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- (Paperback)
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- Title
- Marketing management
- Language
- English
- Authors
- Philip Kotler, Kevin Lane Keller
- Publisher
- Prentice-Hall of India
- Released
- 2005
- Format
- Paperback
- ISBN10
- 8120327993
- ISBN13
- 9788120327993
- Category
- Business and Economics
- Description
- All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.