Parameters
- 729 pages
- 26 hours of reading
More about the book
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Book purchase
Marketing management, Philip Kotler, Kevin Lane Keller
- Language
- Released
- 2005
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