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The bestselling business classic that started a marketing revolution when it was first published in 1983. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.
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Guerrilla marketing, Jay C. Levinson
- Language
- Released
- 1998
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Guerrilla marketing
- Language
- English
- Authors
- Jay C. Levinson
- Released
- 1998
- Format
- Paperback
- ISBN10
- 0395906253
- ISBN13
- 9780395906255
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Marketing & Sales, Entrepreneurship, Marketing and PR, Money
- First published
- 1994
- Original title
- Guerilla Marketing
- Rating
- 3.95 out of 5
- Description
- The bestselling business classic that started a marketing revolution when it was first published in 1983. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.