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Parameters
- 122 pages
- 5 hours of reading
More about the book
For the Principles of Marketing course.Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy.
Book purchase
Marketing. An introduction, Gary Armstrong, Philip Kotler
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Damaged
- Price
- €2.92
Payment methods
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- Language
- English
- Authors
- Gary Armstrong, Philip Kotler
- Publisher
- Pearson Prentice Hall
- Released
- 2007
- Format
- Paperback
- Pages
- 122
- ISBN10
- 0131865919
- ISBN13
- 9780131865914
- Series
- First published
- 1999
- Original title
- Marketing: An Introduction
- Rating
- 4.15 out of 5
- Description
- For the Principles of Marketing course.Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy.