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Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.
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Marketing: An Introduction, Philip Kotler, Gary Armstrong
- Language
- Released
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Philip Kotler, Gary Armstrong
- Publisher
- Pearson
- Released
- 2011
- Format
- Paperback
- ISBN10
- 0135094860
- ISBN13
- 9780135094860
- Series
- First published
- 1999
- Original title
- Marketing: An Introduction
- Rating
- 4.15 out of 5
- Description
- Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.