Marketing: An Introduction
Authors
Parameters
Categories
More about the book
Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.
Book purchase
Marketing: An Introduction, Philip Kotler, Gary Armstrong
- Language
- Released
- 2011
We’ll notify you via email once we track it down.
Payment methods
- Title
- Marketing: An Introduction
- Language
- English
- Authors
- Philip Kotler, Gary Armstrong
- Publisher
- Pearson
- Released
- 2011
- Format
- Paperback
- ISBN10
- 0135094860
- ISBN13
- 9780135094860
- Category
- Marketing and PR
- Description
- Building upon an innovative and integrative marketing framework, this book positions marketing simply as the art and science of creating value for customers, in order to capture value from customers in return.