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- 672 pages
- 24 hours of reading
More about the book
The book shows students how customer value - creating it and capturing it - drives every effective marketing strategy. The thirteenth edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices
Book purchase
Marketing : an Introduction, Philip Kotler, Gary Armstrong, Marc Oliver Opresnik
- Language
- Released
- 2017
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Publisher
- Pearson
- Released
- 2017
- Format
- Paperback
- Pages
- 672
- ISBN10
- 1292146508
- ISBN13
- 9781292146508
- Series
- First published
- 1999
- Original title
- Marketing: An Introduction
- Rating
- 4.15 out of 5
- Description
- The book shows students how customer value - creating it and capturing it - drives every effective marketing strategy. The thirteenth edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices