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- 656 pages
- 23 hours of reading
More about the book
This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
Book purchase
Marketing. An Introduction, Philip Kotler, Gary Armstrong
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Philip Kotler, Gary Armstrong
- Publisher
- Pearson Education
- Released
- 2009
- Format
- Paperback
- Pages
- 656
- ISBN10
- 0135153107
- ISBN13
- 9780135153109
- Series
- First published
- 1999
- Original title
- Marketing: An Introduction
- Rating
- 4.15 out of 5
- Description
- This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.