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For the Principles of Marketing course.Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy.
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Marketing. An introduction, Gary Armstrong, Philip Kotler
- Language
- Released
- 2007
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- (Paperback)
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- Language
- English
- Authors
- Gary Armstrong, Philip Kotler
- Publisher
- Pearson Prentice Hall
- Released
- 2007
- Format
- Paperback
- Pages
- 122
- ISBN10
- 0131865919
- ISBN13
- 9780131865914
- Series
- First published
- 1999
- Original title
- Marketing: An Introduction
- Rating
- 4.15 out of 5
- Description
- For the Principles of Marketing course.Marketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy.