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- 648 pages
- 23 hours of reading
More about the book
This text provides a complete overview of marketing in theory and in practice. Unlike longer, more complex texts, its moderate length makes it possible to use fully in one semester. It is designed as the complete solution for teachers and students of introductory marketing courses.
Book purchase
Marketing An Introduction, Gary Armstrong, Michael Harker, Philip Kotler, Ross Brennan
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Publisher
- Prentice Hall Financial Times
- Released
- 2009
- Format
- Paperback
- Pages
- 648
- ISBN10
- 0273713957
- ISBN13
- 9780273713951
- Series
- First published
- 1999
- Original title
- Marketing: An Introduction
- Rating
- 4.15 out of 5
- Description
- This text provides a complete overview of marketing in theory and in practice. Unlike longer, more complex texts, its moderate length makes it possible to use fully in one semester. It is designed as the complete solution for teachers and students of introductory marketing courses.