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- 648 pages
- 23 hours of reading
More about the book
"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
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Book purchase
Marketing, Gary Armstrong, Philip Kotler
- Language
- Released
- 2012
- Binding
- (Paperback)
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- Title
- Marketing
- Subtitle
- An Introduction - Global Edition - Eleventh Edition
- Language
- English
- Authors
- Gary Armstrong, Philip Kotler
- Publisher
- Pearson
- Released
- 2012
- Format
- Paperback
- Pages
- 648
- ISBN10
- 0273767186
- ISBN13
- 9780273767183
- Series
- First published
- 1999
- Original title
- Marketing: An Introduction
- Rating
- 4.15 out of 5
- Description
- "Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.