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Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy.
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The strategy and tactics of pricing, Thomas T. Nagle, Reed K. Holden
- Language
- Released
- 1995
- product-detail.submit-box.info.binding
- (Hardcover)
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- Subtitle
- A guide to profitable decision making
- Language
- English
- Authors
- Thomas T. Nagle, Reed K. Holden
- Publisher
- Prentice Hall
- Released
- 1995
- Format
- Hardcover
- Pages
- 409
- ISBN10
- 0136693768
- ISBN13
- 9780136693765
- Series
- Tags
- Non-Fiction, Business, Business & Management, Self-Help, Management & HR, Finance, Entrepreneurship
- Rating
- 4.1 out of 5
- Description
- Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy.