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Marketing and PR308

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Authors

Thomas C. Kinnear3

Joseph F. Hair2

Gilbert A. Churchill2

Naresh K. Malhotra2

David F. Birks2

Philip B. Crosby2

Ilkka A. Ronkainen2

Harper W. Boyd2

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Prentice Hall12

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HarperBusiness2

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English308

Czech355

German201

Slovak58

French11

Spanish4

Italian4

Portuguese4

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Polish1

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Hardcover with dust jacket31

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Total 308 titles

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- Irwin M. Stelzer
The Murdoch method. Notes on running a media empire
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- John J. Wild
Analysis of financial statements
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- Christian Homburg
Marketing management. A contemporary perspective
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- Jan Tegze
Full stack recruiter : the modern recruiter's guide
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- Dušan Pavlů
Marketingové komunikace a média
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- Stanford Smith
Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
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- Joanne Yulan Jong
The Fashion Switch : The New Rules of the Fashion Business
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- April Dunford
Obviously Awesome
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- collective
Sentience. The Coming AI Revolution and the Implications for Marketing
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- Joe Marconi
Public relations : the complete guide
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- Mike Grigsby
Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques
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- Roland Schwientek
Operations excellence : smart solutions for business success
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- Lisa Cyr
Brochure design that works : secrets for successful brochure design
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- collective
The changing face of communications
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- Duncan Clark
Alibaba
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- David H. Bangs
A Crash Course in Marketing
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- Robert C. Robert Clinton Newbold
Project management in the fast lane : applying the theory of constraints
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- Matthew Bartnik
The 8 Pillars of Social Media Marketing
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- Tom Martin
YouTube Optimization: The Complete Guide
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- Sean Cannell
Youtube Secrets
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- Bob Burg
The go-giver : a little story about a powerful business idea
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- Ryan Holiday
Growth Hacker Marketing
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- Neil Richardson
Develop Your PR Skills
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- John Dijulius
The Customer Service Revolution
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- Kevin Duncan
Marketing Greatest Hits
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- Robert B. Miller
The New Strategic Selling
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- Adam M Grant
Originals: How Non-Conformists Move the World
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- Luke Sullivan
Hey, Whipple, Squeeze This : The Classic Guide to Creating Great Ads
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- collective
Principles of Marketing
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- Seth Godin
Purple Cow. Transform Your Business by Being Remarkable
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- Gary Dahl
Advertising For Dummies
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- Marty Neumeier
The brand gap : how to bridge the distance between business strategy and design
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- Alberto Cairo
Truthful Art
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- Randall S. Collica
Customer Segmentation and Clustering Using SAS Enterprise Miner
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- Peter Drucker
The effective executive
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- Patrick Hanlon
Primalbranding
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- Byron Matthews
Sales Enablement
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- Philip Kotler
Kotler on Marketing
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- Gene Zelazny
Say it with presentations
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- C. B. Chapman
R for marketing research and analytics
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- Kenneth Rolnicki
Managing Channels of Distribution
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- Erik Qualman
Socialnomics: How Social Media Transforms the Way we Live and do Business
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- Allan Dib
The 1-page Marketing Plan. Get New Customers, Make More Money and Stand Out From the Crowd
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- William Manning Weilbacher
Advertising
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- Philip Ward Burton
Advertising Copywriting
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- Sunny Baker
The complete idiot's guide to project management
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- David Jobber
Foundations of marketing
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- Point of Purchase Advertising International
The Power of Marketing At-Retail

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