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Marketing and PR308

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Authors

Thomas C. Kinnear3

Ilkka A. Ronkainen2

Philip B. Crosby2

Joseph F. Hair2

Harper W. Boyd2

LLoyd L. Byars2

Gilbert A. Churchill2

David F. Birks2

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English308

Czech355

German201

Slovak58

French11

Spanish4

Italian4

Portuguese4

Russian2

Polish1

Swedish1

Ukrainian1

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Hardcover with dust jacket31

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Total 308 titles

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- Walter Lürzer
200 best ad photographers worldwide
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- collective
Seemar 05
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- Bruce R. Jewell
An integrated approach to business studies
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- Mary Christensen
Be a recruiting superstar : the fast track to network marketing millions
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- G. B. Giles
Marketing
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- Patrick de Pelsmacker
Marketing Communications
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- Celia Phillips
Understanding marketing
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- collective
Marketing management and strategy
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- Peter Knight
The Highly Effective Marketing Plan
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- Bradley J. Sugars
Instant referrals
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- Kenneth Roman
How to Advertise
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- collective
E-mail marketing handbook
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- Erwin J. Keup
Franchise Bible
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- James D. Lenskold
Marketing ROI. The path to campaign, customer, and corporate profitability
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- Thomas C. O. Guinn
Advertising
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- Daniel C. Esty
Green to gold
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- Margherita Pagani
Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence
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- collective
Managing International Alliances
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- Al Ries
Positioning: The Battle for Your Mind
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- David Jobber
Principles and practice of marketing
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- Neale Martin
Habit. The 95% of behavior marketers ignore
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- Bob de Wit
Strategy synthesis : resolving strategy paradoxes to create competitive advantage : text and readings
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- Philip Graves
Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping
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- Kathryn M. Bartol
Management
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- Joseph R. Dominick
The Dynamics of Mass Communication
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- Gabor George Burt
Slingshot: Re-Imagine Your Business, Re- Imagine Your Life
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- Mandy Johnson
Winning The War for Talent
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- William Bridges
Managing transitions: making the most of change
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- Gilbert A. Churchill
Marketing research. Methodological foundations
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- Fred Vogelstein
Battle of the titans : how the fight to the death between Apple and Google is transforming our lives
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- Philip Kotler
A framework for marketing management
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- Shan Preddy
How to Run a Successful Design Business
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- Ann Handley
Everybody writes : your go-to guide to creating ridiculously good content
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- Rick Sherman
Business intelligence guidebook - from data integration to analytics
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- Esteban Zimányi
Business Intelligence
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- Sally Dibb
The marketing casebook : cases and concepts
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- Susan Linn
Consuming kids : the hostile takeover of childhood
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- collective
Lurzer's Int'l Archive. Ads, TV and Posters World-Wide. 1996-2003 (13 čísel, nekompletní)
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- Scott Stratten
UnMarketing
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- Deidre Breakenridge
PR 2.0
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- collective
Communication Arts. 1993-2004 (16 čísel, nekompletní)
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- collective
How to create, send and analyse email that produces exellent results
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- Per Mollerup
Marks of excellence. The history and taxonomy of trademarks
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- Tony Langham
Reputation Management
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- Dušan Pavlů
Marketingové komunikace a média = Marketing Communication and Media (zřejmě věnování autora)
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- James R. Ogden
Retailing. Integrated retail management.
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- Bridget Brennan
Why she buys: the new strategy for reaching the world's most powerful consumers
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- Lon Safko
The social media bible. Tactics, tools & strategies for business success

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