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Tad Tuleja

    Tadeáš Tuleja is a graduate of Yale, Cornell, and the University of Sussex. He has worked as a journalist, editor, and researcher, and has authored numerous short-entry reference books. He currently teaches at the University of Massachusetts, Amherst.

    Hesperides the Aarborg
    Curious Customs
    The New Strategic Selling
    Conceptual Selling
    Strategic Selling
    The New Successful Large Account Management
    • Set in a time when all creatures could speak, this enchanting story follows Hesperides, a young aarborg, on a quest to find water during a relentless drought in the High Desert. Accompanied by a quirky cast of characters, including a lizard, an owl, a crow, and a cactus, he embarks on an adventure into the unknown. Through his journey, Hesperides discovers the importance of friendship, self-belief, and the bittersweet lessons of life's cycles, ultimately using a magical Water Key to save his community.

      Hesperides the Aarborg2024
    • Curious Customs

      • 210 pages
      • 8 hours of reading

      Describes the origins and history of American holidays, superstitions, foods, etiquette, and popular customs

      Curious Customs1999
      3.2
    • The New Strategic Selling

      • 400 pages
      • 14 hours of reading

      This edition helps the reader learn how to: identify the four real decision makers in a corporate labyrinth; prevent sabotage by an internal deal-killer; make a senior executive eager to meet; avoid closing a poor deal; and avoid the most common error when dealing with the competition.

      The New Strategic Selling1998
      3.7
    • Face-to-Face Selling

      Secrets of the Concept Sale

      Based on the conceptual selling programme. Includes information on : buying decisions; sales calls.

      Face-to-Face Selling1993
    • The New Successful Large Account Management

      How to Hold Onto Your Most Important Customers and Turn Them Into Long Term Assets - Revised Third Edition

      • 192 pages
      • 7 hours of reading

      Protect and strengthen key accounts with this hard-hitting, no-nonsense guide to managing important business relationships.

      The New Successful Large Account Management1991
      3.8
    • Written by the authors of Strategic Selling, this is the revolutionary system for face-to-face selling that's used by America's best companies.

      Conceptual Selling1987
      3.6
    • Strategic Selling

      • 320 pages
      • 12 hours of reading

      The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list and sought-after workshops in the industry. Now Strategic Selling has been updated and revised for a new century of sales success. The New Strategic Selling This new edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you'll later regret * How to manage a territory to provide steady, not "boom and bust," revenue * How to avoid the single most common error when dealing with the competition.

      Strategic Selling1986
      3.8