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Principles of Marketing

Fourth Canadian Edition

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'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

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Principles of Marketing, Philip Kotler, Gary Armstrong, Cunningham, Peggy H

Language
Released
1999
product-detail.submit-box.info.binding
(Hardcover),
Book condition
Good
Price
€16.99

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4.2
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Subtitle
Fourth Canadian Edition
Language
English
Released
1999
Format
Hardcover
Pages
803
ISBN10
0136792677
ISBN13
9780136792673
Series
Rating
4.15 out of 5
Description
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.