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- 627 pages
- 22 hours of reading
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This new edition retains ints authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. Stewart Adam, Deakin University; Sara Denize, University of Western Sydney, Australia
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Principles of Marketing, Philip Kotler, Denize Armstrong
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Philip Kotler, Denize Armstrong
- Publisher
- Pearson
- Released
- 2008
- Format
- Paperback
- Pages
- 627
- ISBN10
- 1442500417
- ISBN13
- 9781442500419
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, References & Manuals, School, Marketing & Sales
- Rating
- 4.15 out of 5
- Description
- This new edition retains ints authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. Stewart Adam, Deakin University; Sara Denize, University of Western Sydney, Australia