Sold out
Parameters
- 785 pages
- 28 hours of reading
More about the book
For courses in Principles of Marketing. This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.
Language
Book purchase
Principles of Marketing, Philip Kotler, Gary Armstrong
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.
- Language
- English
- Authors
- Philip Kotler, Gary Armstrong
- Released
- 2000
- Format
- Paperback
- Pages
- 785
- ISBN10
- 0130293687
- ISBN13
- 9780130293688
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, References & Manuals, School, Marketing & Sales
- Rating
- 4.15 out of 5
- Description
- For courses in Principles of Marketing. This best seller takes a practical, managerial approach to marketing. It provides a rich array of practical examples and applications to show the major decisions that marketing managers face in their day to day jobs. Readers are shown not only to anticipate changes, but also what effects changes will bring. In short, this book is your portal to the new world of marketing.