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- 736 pages
- 26 hours of reading
More about the book
"Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.
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Principles of Marketing, Global Edition, Philip Kotler, Gary Armstrong
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Language
- English
- Authors
- Philip Kotler, Gary Armstrong
- Publisher
- Pearson Education Limited
- Released
- 2020
- Format
- Paperback
- Pages
- 736
- ISBN13
- 9781292341132
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, References & Manuals, School, Marketing & Sales
- Rating
- 4.15 out of 5
- Description
- "Principles of Marketing" equips students with the skills to create value through customer connections in a digital marketplace. The 18th Edition emphasizes building interactive consumer communities and includes updated insights on how companies leverage digital technologies to enhance engagement and brand experiences.