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Parameters
- Pages
- 800 pages
- Reading time
- 28 hours
More about the book
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
Book purchase
Marketing Management, Philip Kotler, Cunningham, Peggy H
- Language
- Released
- 2004,
- Book condition
- Very Good
- Price
- €6.99
Payment methods
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