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All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
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- Title
- Marketing Management
- Language
- English
- Authors
- Philip Kotler
- Publisher
- Prentice Hall
- Format
- Hardcover with dust jacket
- Category
- Business and Economics
- First published
- 1994
- Original title
- Marketing management
- Description
- All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.