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- 944 pages
- 34 hours of reading
More about the book
How do we get you moving? By placing you–the customer–in the driver’s seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
Book purchase
Marketing, Philip Kotler, Linden Brown, Stewart Adam, Gary Armstrong
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing
- Language
- English
- Authors
- Philip Kotler, Linden Brown, Stewart Adam, Gary Armstrong
- Publisher
- Pearson Education Australia
- Released
- 2003
- Format
- Paperback
- Pages
- 944
- ISBN10
- 1741031591
- ISBN13
- 9781741031591
- Series
- First published
- 1999
- Original title
- Marketing: An Introduction
- Rating
- 4.15 out of 5
- Description
- How do we get you moving? By placing you–the customer–in the driver’s seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.