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This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.
Language
Book purchase
Principles of Marketing, Various authors
- Language
- Released
- 2005
- Binding
- (Paperback)
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- Language
- English
- Authors
- Various authors
- Publisher
- Prentice Hall
- Released
- 2005
- Format
- Paperback
- Pages
- 954
- ISBN10
- 0273684566
- ISBN13
- 9780273684565
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, References & Manuals, School, Marketing & Sales
- Rating
- 4.15 out of 5
- Description
- This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.