Parameters
Categories
More about the book
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
Book purchase
Marketing Management, Philip Kotler
- Language
- Released
- 2000
We’ll notify you via email once we track it down.
Payment methods
- Title
- Marketing Management
- Language
- English
- Authors
- Philip Kotler
- Publisher
- Prentice-Hall
- Released
- 2000
- Category
- Business and Economics
- Description
- All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.