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Revised edition of the authors' Principles of marketing.
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Book purchase
Principles of marketing, Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
- Language
- Released
- 2019
- Binding
- (Paperback)
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- Language
- English
- Authors
- Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
- Publisher
- Pearson Education Limited
- Released
- 2019
- Format
- Paperback
- Pages
- 720
- ISBN10
- 1292269561
- ISBN13
- 9781292269566
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, References & Manuals, School, Marketing & Sales
- Rating
- 4.15 out of 5
- Description
- Revised edition of the authors' Principles of marketing.