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All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
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- Title
- Marketing Management
- Language
- English
- Authors
- Philip Kotler, Ronald Turner
- Publisher
- Prentice Hall
- Released
- 1998
- Format
- Hardcover
- ISBN10
- 0136034322
- ISBN13
- 9780136034322
- Category
- Business and Economics
- Description
- All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.