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All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
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Marketing Management, Philip Kotler, Kevin Lane Keller
- Language
- Released
- 2006
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Good
- Price
- €5.86
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- Title
- Marketing Management
- Language
- English
- Authors
- Philip Kotler, Kevin Lane Keller
- Publisher
- Prentice Hall
- Released
- 2006
- Format
- Hardcover
- ISBN10
- 0131457578
- ISBN13
- 9780131457577
- Category
- Motivation and Self-help
- First published
- 1994
- Original title
- Marketing management
- Description
- All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.